DELTA: FACES OF CARE CONTENT SERIES
THE WHY: After Covid and a series of natural disasters that gravely affected its employees, Delta needed to raise awareness and funds for their internal employee relief program, The Care Fund.
THE WHAT: We created a stirring content series called The Faces of Care in which a diverse selection of Delta employees shared their stories of struggle and the steps their Delta family took to fly to their rescue. Emotional, impactful, and viscerally moving, the short films were shared across social, email, hosted on our website, and shared at events – helping to raise $9 million in just 3 months.
The content series also earned Delta and Engine Shop a Platinum Viddy Award for best long form video.
EPISODE 1 - GROUNDED IN CARE: Learn how the Care Fund story started as we introduce you to its origins, its ethos, and its overwhelming stories of care through the people and purpose that bring it to life.
EPISODE 2 - CLIPPED WINGS: Snatched from the skies, Line Captain Jeff Dougherty’s life-long dream seemed lost to unexpected heart complications. But even after open heart surgery, he never lost hope or stopped looking up. Explore how the Care Fund was there to fill his heart and help mend his broken wings.
EPISODE 3 - A MOTHER’S CARE: It’s not easy to ask for help, but when Marcia’s son fell victim to a feracious, degenerative disease that stole his freedom and motor function, she knew she needed someone to turn to. Explore how the Care Fund helped get Marcia’s son moving, smiling, and loving life once again.
EPISODE 4 - HERE TO CARE: Falling for each other in flight ops, Alex and Tom were a Delta love story through and through. But then, on a family trip to Florida, tragedy struck leaving Alex and her 5 kids without their beloved Dad. Explore how Alex’s Delta family and the Care Fund lifted her up and helped her through her most harrowing loss.