FANATICS: YOUR TEAM, YOUR DREAM

THE WHY: Fanatics, the leading retailer of licensed sportswear, was releasing its first credit card and wanted a launch promotion that showed fans the perks and privileges of its membership.

THE WHAT: We created the “Your Team, Your Dream” sweepstakes and content series in which the first few lucky fans to sign up were treated to the surprise sports experiences they’ve always dreamed of that only Fanatics could make possible. And whether it was helicopter rides, sports star hangouts, Noho penthouses, Rolls Royce rides, or stadium wide shoutouts – every fan left feeling like a star, kitted out in finest Fanatics gear.