THE G-STORE SXSW

THE WHY: Showcase Gatorade’s diverse portfolio of products in an unexpected, interactive and tech-forward way to an ever innovative audience at 2018’s SXSW festival

THE WHAT: The bodega inspired G-Store invited guests to explore the product portfolio via AR-enabled iPads, unlock educational touch points and earn tokens to the secret, tech-driven sports arcade hidden behind the cooler doors. Rather than timed, each of the immersive arcade games were tied to hydration levels, which would deplete throughout the games to showcase real life effects. In addition to the games, guests were encouraged to check out training tools, jam out to the DJ and walk out with bags of Gatorade goodies.

AR Store Explore

Consumers used iPads to explore the store’s AR triggers which prompted product info and unlocked tokens for the arcade ahead.

Speakeasy Entrance

Consumers enter the main space via a faux cooler hidden door.

Beat the Blitz

An immersive VR football experience tested consumer’s aim and reaction while depleting their hydration levels and thus highlighting its importance. The area also doubled as a stage for hosted panel events.

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Handle's Hero

Dance Dance Revolution meets the hardwood as consumers were challenged to match the on screen handles while motion capture cameras tracked and scored their moves.

Volt Station

Consumers would provide some basic info for which the Volt station would create hyper personalized workout programs for them.

Re / Act Attack

Using an interactive LED light training system, we tested and improved athlete’s reaction time, agility, speed and coordination.