HILTON: HO-HO-HOME FOR THE HOLIDAYS
THE WHY: The biggest worry around booking a family hotel stay during the yuletide season is the fear of missing the rituals and comforts that kids expect at home. To promote their It Matters Where You Stay campaign, Hilton turned to Engine Shop to help ring in the holidays at flagship UK properties and ensure holiday guests’ Stay came complete with everything any kiddo could ever ask Santa for.
THE WHAT: Engine Shop transported the most beloved rituals of being home for the holidays to five Hilton Hotels properties across the UK. Each was embellished with elegantly exaggerated fireplace installations where families gathered to participate in caroling with local acts and iconic UK talent Stormzy, story time with renowned readers, and cozy complimentary food and beverage offerings from Santa’s Head Elf, Buddy.
In London’s Hilton Metropol, guests stepped into Santa’s personal Hilton hotel room. Amidst his cozy, propped-filled pad, guests explored a world of spirited surprises and delights, helped Santa pack for his around-the-globe trip, listened to voicemail greetings on Santa’s hotline, filled out treasure hunt inspired coloring books, and popped some Ho-Ho-Home for the Holidays’ crackers.