THE WHY: As the height of the COVID pandemic was waning and the holiday season was fast approaching, Johnnie Walker enlisted MKTG to help stir up the holiday spirit, pour out a jolt of jolliness, and remind one and all to keep walking.
THE WHAT: Popping up at the most interesting store in the world, Showfields, Johnie Walker reinvigorated the holiday spirit and immersed shoppers in an-ever festive gifting and engraving studio where guests were invited to explore the surprise and delight-laden space filled with Johnnie-led gifting discoveries, pairings, and playlists tailored to seasonal celebratory occasions.
