MERCEDES-BENZ: THE TABLE
THE WHY: Recognizing the rise in affluence amongst multicultural segments and their desire to align with luxury brands that authentically represent them, Mercedes-Benz needed a breakthrough way to immerse the brand in these communities and establish itself as an authentic partner and innovative luxury pioneer.
THE WHAT: Engine Shop created a culinary event series that gave multicultural leaders a seat at The Table and Mercedes-Benz a stage to showcase their story of inclusivity and innovation. Around The Table, mentors and proteges served up musical experiences, breakthrough performances, and creative culinary delights as Mercedes-Benz brought a feast of immersive storytelling and the Best or Nothing in hospitality.
