GATORADE: G-STORE NYC

THE WHY: As both upstart and entrenched competitors eroded Gatorade’s market share, the brand needed to showcase that it was more than just a sports drink by bringing the brand off of the sideline and into its consumer’s everyday lifestyle.

THE WHAT: Most people grab Gatorade from a deli or convenience store, so we created our own to showcase Gatorade’s full range of products. Here, consumers explored the store via AR-enabled iPads, unlocking brand knowledge to earn entry into the hidden speakeasy behind it. Once through, consumers engaged with a range of exclusive activations – a sports science outpost, training gym, fashion studio, and photo exhibition –which showcased the brand’s sport and lifestyle creds.

AR Explore the Store

Consumers used iPads to explore the store’s AR triggers, which prompted product info and unlocked entry into the experience ahead.

Speakeasy Entrance

Having explored the store and earned their entry, faux cooler doors gave way to the multi-pronged Gatorade experience ahead

Gatorade Sports Science Institute

A quick yet immersive workout at our Sports Science area gave consumers an in-depth readout of all their major vitals, levels and sweat science for a personalized nutrition and hydration plan.

Fashion Firm with Dante Beals

Having earned custom Gatorade patches from their AR exploration, consumers could head to the fashion firm for personalized hats, bags and track jackets.

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Raven B Photo Studio

In addition to a gallery showcasing her work across hip-hop and sports, Raven B had a pop-up studio to shoot each and every guest’s new orange profile pic.

THE GATORADE G-STORE

GATORADE: G-STORE NYC