PERRIER: TALES OF THE DISTRICT

THE WHY: Perrier came to Mirrorball with a problem – they were falling behind with their social storytelling and needed help connecting with a younger, digital based generation of consumers.

THE WHAT: Welcome to Tales from the District, a whimsical personification of Perrier’s distinct personality, surrealist slant, and penchant for bubbling romance that came to life through a multi-part animated series. Spilling out into digital, social and integrated in-store marketing, we created local news clippings to follow the District’s headlines, faux advertisements to entrench the characters and a plethora of pithy posts to establish the vibe and setting.