JACK DANIELS MOTEL NO. 7 - ANDREW W.K. WEDDING SERMON

THE WHY: Jack Daniel’s Motel No. 7 was set to host a real life wedding with Andrew W.K. as our extraordinary officiant, but with an hour til showtime and our camo-clad couples anxiously awaiting their walk down the aisle, we had no sermon.

THE WHAT: Infuse Jack Daniel’s product, personality and history with Andrew W.K.’s signature, rockstar style into a heart-warming sermon – and get it done in an hour.