DAZN: BOOM BOX & BOT BOXER

THE WHY: DAZN, a brand new sports streaming site, needed to come out swinging against PPV and position itself as the future of combat sports at the upcoming Canelo x Jacobs fight.

THE WHAT: Put the power in our fan’s hands with an array of unexpected, innovative, and highly interactive experiences, which showcased how DAZN “Da-Zone” is built differently. From a wreck-it-room where fans could show Pay Per View a thing or two, to next-generation boxing training challenges, and interactive in-stadium sweepstakes, DAZN gave fans full control of their fight experience.