NEWPORT: THE LIVE LOUNGE 323 EDGEWOOD

THE WHY: Newport needed to create a meaningful way to give back, support, and elevate the local community in their key market of Atlanta.

THE WHAT: Open 3 days a week to +21 smokers, our locals-only clubhouse offered them an inspiring space to call their own, featuring an array of amenities, entertainment, and daily skill-sharing experiences from some of ATL’s cultural leaders. Whether nail painting tutorials led by ATL’s graffiti greats or oyster shucking 101 with local restauranteurs, the space was a collaborative celebration of the city we called home. After reaching 240% of our initial KPIs, the club was extended for a third year, opened in three other cities, and used as the next digital platform for Newport – The Live Lounge.

LIVING ROOM

Mingle in the ironically named living room where guests can expect anything from live music and mixology lessons to hair styling classes.

Strangers mingle over Scrable.

Music, games and fades from the living room.

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THE STUDIO

From Scratch Academy classes and screen printing walkthroughs, the studio is built for getting down to business.

A green wall of Georgia maps brings out the brand's palette and local love.

Screen printing 101 with custom Edgewood graphics.

Guests use their own artwork to create one-of-a-kind souvenirs at the Button Bar.

The scratch academy mixes things up as guests learn the ways of the 1's and 2's.

THE COMMON SPACE

Gather around the work table for a lesson, hit the custom arcade for a game or grab a pack from the tobacco vendor.

Edgewood's very own arcade.

Sit back and relax with nail tutorials by the local legend Dr. Dax.

Birdhouses by Carpenter Jim.

Custom club neon.

THE BATHROOM

Where better than the bathroom for a subtle brand homage? Pee with pleasure.

A simple shower garden makes it a Newport Green Room of sorts.

A revolving local mural wall leads the way to the loo.

THE RECORD ROOM

From the vintage vinyl collection to the lush Danish leather, there’s no better place for a local ATL listening session

Take your pick from a library handpicked classics.

The former automats cavernous back room brings out the best aucustics

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THE KITCHEN

Whether it's an Edgewood distiller leading a tasting class, a renowned ATL restauranteur serving up some knowledge or just a simple local drink menu, there's always something to savor in the kitchen.

Motion graphics displayed at 323 Edgewood.