PEPSI: HALFTIME AT THE GRAMMYS

THE WHY: Stir up excitement for Pepsi’s Super Bowl Halftime Show and cement their sponsorship legacy with an unexpected stunt leading up to the big game. 

THE WHAT: The first-ever Grammys Halftime Show. An entire 2 min 30 sec commercial break in the middle of the show, featuring famous footballers giving back to the musicians who perform for them every year with a balls-to-the-walls halftime performance. Cameos from Juicy J, Wale, Cassadee Pope, Nick Mangold, Matthew Stafford, Michael Oher, Torrey Smith, Mark Ballas, Prince Royce, and Jhené. And if that's not enough... there's always coach Ditka channeling Miley Cyrus.