PEPTO BISMOL TO-GO: ON THE GO

THE WHY: Introduce the new Pepto Bismol To-Go as the go-to stomach problem solution for NYC's fast moving, mobility centric public. 

THE WHAT: Stomach problems are never fun, but that doesn't mean they can’t be funny. Using a clever new rendition of an old schoolhouse song, we targeted New Yorker’s most vulnerable situations to make a fun proposition out of their pesky disposition.