PERRIER: HOUSE OF EXTRAORDINAIRE

THE WHY: Bring Perrier's 'Thirst for the Extraordinary' campaign to life for all to explore during the 2016 festival circuit.

THE WHAT: Experience true effervescence. The House of Extraordinaire took consumers on a trip through the brand’s extraordinary, effervescent spirit with a real hot air balloon basket photo op, a giant hot air balloon-themed gum ball machine dispensing bubbles filled with festival-centric prizes and of course, samples of the most refreshing drink around.

The hot air Balloon photo op with an array of TVC themed props.

Ear plugs, flash tats & fish eyes lens bubble out from our hot air balloon.

Bubbles and miniature hot air balloons fill the skies above the moss mountain backdrop, photo op and sampling station.

Perrier bar menu flanked by custom hot air balloon LED lamp.

A Perrier BA with custom outfit and bubble necklace.

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An almost endless trail of green balloons pointed festival-goers to Perrier's House of Extraordinaire.