TD BANK: PLAY FOR THE PARKS

THE WHY: For years, TD Bank has not only donated millions of dollars to local communities, but they’ve also spearheaded endless initiatives to make our cities greener. To celebrate their Rooted In NYC initiative, raise awareness and grow some funds for the cause, they wanted to create a local event series with local communities across the 5 boroughs.

THE WHAT:  To do so, we created the Play for the Parks platform. A series of local green space celebrations that invited New Yorkers to enjoy local performances and garden-to-table dishes as they participated in educational games and interactive experiences, which each generated TD donations to their local park and a greater understanding of vital role they play in our everyday.