TOMMY JOHN UNDERWEAR: REAL SMART

THE WHY: Concept, create and publish a full page, national print ad for an upstart underwear brand in only 5 days. 

THE WHAT: Instead of going the traditional route of the incredibly over-sexualized underwear ad, we decided to have a little fun and take a swing at competition.  It may just be a simple print ad but it’s a great piece of satire and always good for a laugh. 

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Print 

Yes, it's a print ad. And yes, we did a case study of it. But it's only 60 seconds and a great story.