TOMMY JOHN UNDERWEAR: REAL SMART
THE WHY: Concept, create and publish a full page, national print ad for an upstart underwear brand in only 5 days.
THE WHAT: Instead of going the traditional route of the incredibly over-sexualized underwear ad, we decided to have a little fun and take a swing at competition. It may just be a simple print ad but it’s a great piece of satire and always good for a laugh.