TOYOTA: TEST YOUR DRIVE

THE WHY: As the mobility sponsor of the 2020 Tokyo Olympics and Paralympics, Toyota wanted to get everyone moving towards the opening ceremonies and remind fans far and wide that they’re more than car company – they’re a movement company.

THE WHAT: Putting a motivational spin to the typical test drive, we challenged fans to dig deep, harness the spirit and Test Their Drive through an array of Olympic inspired athletic experiences that showcased Toyota’s hardware, philosophy and love of the games.

Screen Shot 2021-01-29 at 1.42.45 PM.png

RAV4 Aracde

An cutting-edge digital windshield allowed fans to race through Olympic inspired scenes from the comfort of a RAV4 driver’s seat; testing their skills while showcasing the ride.

Screen Shot 2021-01-29 at 1.43.34 PM.png

TOYOTA TEST YOUR DRIVE

TOYOTA: TEST YOUR DRIVE