WNBA CONNECTICUT SUN: TOGETHER WE WILL

THE WHY: After a tough 2014 season the Connecticut Sun needed a strong and resilient reset for the 2015 season and a rallying cry to get behind.

THE WHAT: Under the "Together We Will" rallying cry we created an emotional and defiantly optimistic campaign to bring the Sun players, fans and new couch together for the upcoming season; featuring TV, radio, outdoor and online executions.